Project Khayali
Client - @Melange Designing Studio Assisted - @Athulkumar & @ Martin Dicruze Concept & Direction - @ Mashhood Photography - @Shameedmh Cinematography - @ Nimal raj Editor @ Nimal raj Color grader @ Nimal raj Story - @ Amourinfini MUA - @ Neethu In Frame - @ Krishna @ Prayusha Priyadersini Stylist - @ Arathi jayaraj Art Direction - @ Chandu Retouch - @ Shameedmh Lights @Godox & profoto Showcasing the Vibrant Artistry of Melange Designing Studio . The objective of this project was to create a visually compelling content for Melange Designing Studio, a well-known clothing brand in Kerala. The project, named "Khayali," centered around the brand's unique selling point, which is the art of colour dyeing on clothing fabrics. The photoshoot for the portfolio revolved around showcasing the brand's exceptional expertise in creating mesmerising colour palettes. The central theme of "Khayali" was to exhibit Melange Designing Studio's mastery in color dyeing techniques. By capturing the dynamic interplay of vibrant hues and tones, the shoot aimed to communicate the brand's dedication to creating truly remarkable and artistic clothing pieces. The photoshoot focused on showcasing a wide range of colour palettes and their harmonious combinations. By meticulously selecting and arranging colours, the shoot aimed to demonstrate the brand's ability to create visually stunning and unique fashion pieces that catch the eye and ignite the imagination.